Create Your Brand Name
Below is the Nameum 5 step process where you’ll find a quick description of how we create powerful brands. For a more expanded view of our creative process, click on the link in each section.
If you have any questions about the process or to learn more please contact us, we’re here to help.
I. Tell Us About Your Business
You’ll fill out our Client Profile, this is where you tell us about your business. Learning about your business is the most important step. We need to learn about your business so we develop the best creative name for your business.
Our team signs a Confidentiality Agreement, then reads your Client Profile and begins the creative development process. Read on to learn more about that process or click the link to Learn more about the Client Profile.
II. The Creative Naming Process
Once we have a great understanding about your company we’ll begin our naming process. The Creative Naming Process consists of mind mapping, creative naming, free association and other creative processes where we’ll develop thousands of names.
We’ll take these name and begin to whittle them down. Cognizant that you can’t start a brand without a dot-com domain name we run all of the brand name ideas through a process to make sure we can obtain the domain; this bring the number down tremendously.
Taking these remaining available brand names, we’ll reconvene and work together to whittle them down to 100 which we will present to you in our Nameum Preliminary Naming Report. Click here to learn more about the creative business naming process.
III. Feedback & Refinement
Sometimes clients see the perfect creative name for their business within the first round of brand naming. Other times our recommendations spur ideas in our clients which they have not thought of before and wish to pursue further; and this is the perfect time to do it.
Based on your feedback we’ll reconvene the the naming team and begin another round of naming where we’ll take your suggestions and work to refine the your brand names. To learn more about Business Name Idea Feedback & Refinement, please just follow the link.
IV. Conclude Naming & Begin Logo
We’ll present you with the refined brand names in the Final Nameum Naming Report. Once you’ve decided on the best creative name for your business we’ll can begin the logo design process.
Combining the information from Part II of the Client Profile, where we ask your preference in color, shape and design, and the initial information in Part I we’ll get to work designing 20 new conceptual logos for your brand.
Learn more about the logo design process here.
V. Logo Refinement and Nameum Brand Presentation
Working off your feedback from the initial concept logos, we’ll refine them down to the perfect combination of brand name and logo. This combination is the “Nameum One-Two Punch” set to reach your target market!
To learn more about the logo refinement and closing steps in the Brand Process, please follow the link.