Creative Business Naming Process
Posted by Nameum at April 20th, 2013
How we Develop Creative Business Names
After we learn about your business or product from the Client Profile, we’ll begin the creative business naming process.
Each project is assigned a Project Manager and this Project Manager will guide you through the entire brand development process as well as lead the development team and will be the head of the project the entire way.
We feel it’s important to have one leader for each project so that you know who’s in charge and who will be guiding the creative process. This way if you should have any questions during the project, you just have one person to call or email. You’re Project Manager will know what’s going on and where the project is, through its development.
Once your Project Manager has put together your creative naming team and has gone over your business through the Client Profile, we begin with a free association exercise. This process, gets the team going, and gets them to start looking at your business or product from all different angles. We need to see your business from your end out and as your customers would, from the outside in.
Building off the free association, we begin mind mapping exercises. Here well develop more business name ideas based off of core words previously developed relating to your business.
Taking this list, we’ll run these names through our algorithms to develop a list of several thousand names. It may sound like quite a lot of business name ideas but once we start chipping away at that list, you’ll be surprised how quickly that number comes down.
Your Project Manager, will take that list of thousands of company name ideas and run them through our programs to make sure that we can obtain the exact match dot-com domain name.
We will never recommend to you, a business name or product name where we can’t get the exact match dot-com domain. Surprisingly, this will take the list of thousands of names, down to a few hundred.
The creative business naming process continues, when your Project Manager re-gathers your naming team. Here they’ll go over the remaining names and hand pick the business name ideas that will work best for your specific project.
The team will pick names that not only fit your specific business or product but ones that will resonate the best with your target market. We feel that while you need to be really happy with your company name, your name needs to be designed to have the maximum impact on your potential customers. Your business name needs to connect with your audience and needs to speak to your potential customers, that’s the ultimate goal.
We’ll get that list of ideas down from a few thousand to the top 100 creative business name ideas. We’ll present these names to you in our Preliminary Naming Recommendation Report.
This report will contain great information on how you should judge these creative business name ideas and how you can check the US Patent and Trademark Office to make sure there will be no issues with these names later.
This report will also have space for you to give us your feedback and it’s this feedback on our business naming recommendation report will lead us to the next step in the creative business naming process, the Business Name Idea Feedback & Refinement.