Conclude Business Naming Process & Begin Logo Design
Posted by Nameum at May 6th, 2013
Finish Creative Naming & Begin the Logo Process
With your business name refined and the winning business name picked out, we’ll get started on the logo design process.
We’ll look at both of your naming reports and the initial Client Profile to start considering what will most effectively appeal to your target market. We’ll ask you what logos in the world you like and why, if there are any specific designs you want incorporated and even if you would like any taglines added.
We want and need to know, for example, that you love the Coca-Cola logo, let us know that or more specifically, that you like the script of the font. Perhaps you like the circular shape of the QVC logo, or the color of the Hess logo, we want to know everything and what it is what you like about the logos or even what you don’t like.
Our logo design team will build over fifty (50) different logo design concepts and present them to your initial naming team. We’ll discuss how the logos and business names work together and present you with the top twenty-five (25) most effective combinations.
We’ll give you as much time as you need to look over these business logo concepts. We want you to look for what you like and what you don’t like. You may find that you like the shape, font, color or design of one but, size, placement, or concept of another; please make a note of that information.
Similar to the Business Name Feedback & Refinement process, this is the best opportunity for us to get a better understanding of what type of logo you’re looking for and even more important what type of logo design will have the maximum impact with your target market.
We’ll take this feedback and that will take us to our next step in the “Nameum One-Two Punch” process, Logo Refinement and Nameum Brand Presentation.