Our Brand Naming team says, tell people what you do, right in your name.
And, that got us thinking about the existing energy brands, Arco, BP, Shell, Hess and the rest. We quickly realized that none of them actually said what it is that they do or what they provided. There is one notable exception, BP or British Petroleum. However, the Petroleum is just expressed as the “P” in their name.
With that said, our team developed the name, Fuelty. Fuelty says what it is, fuel however, it’s not just specific to oil, natural gas, electric or even solar or wind. This name can be used for any fuel.
Even then, it can be fuel for your car, plain, home or heck, even your body as an energy drink.