That got us thinking about the existing energy brands, Arco, BP, Shell, Hess and the million others, and we realized that none of them said what it is that they do or what they provided, with the exception of BP or British Petroleum, but that’s just a P in the name.

So came up with Fuelty. Fuelty says what it is “fuel” but is not specific to oil, natural gas, electric or even solar or wind, it’s just fuel. Even then, it can be fuel for your car, plain, home or heck, even your body as an energy drink.


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